#themomentwhen / by Anna Bader

I’m not sure if it was magnified in my own perception, or If it was entirely accurate, but I remember not-too-long-ago when this hashtag seemed to be EVERYWHERE!

Fill in the blank, #themomentwhen can be used at any time of day from sharing the most mundane realization to utterly embarrassing situations!

The concept of capturing + remembering + documenting a MOMENT is central to photography and ultimately to LIFE.

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Life is a series of moments-some we want to remember and others we wish to forget. You may remember famous photographs that have captured moments in our history that we’re ashamed of, but even still they serve as a reminder (hopefully shielding us from future repetition).

For most of us, we want images to document the big moments in life – a birthday, graduation, engagement, wedding. And, we daily create our own pictorial timeline of our outfits, food, friends, children or travels-each one a moment.

I think that’s why photography is so exciting… and why so many times, I’m thrilled by the “test shot” photo-when the subject wasn’t posed creating a moment, but they were just there living it!

That’s why sometimes I don’t want to trash the photos that aren’t the perfect “it” shot – because each moment is so unique and singular.

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On the flip side, that’s why there’s such happiness in getting “that” PERFECT shot of the perfect moment!

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But, sometimes, we need to just LIVE the moment. Some of the best days require fewer pictures, videos, or snapchat documentation.

#themomentwhen we choose to just LIVE IN THE MOMENT are sometimes the sweetest. I challenge you and myself to live in the moment today…with or without camera in-hand.

Much Love,


All images are the property of @AnnaRochelleImagery and may not be used without permission.